Brot Box — Ad Performance

Mar 29 – May 4, 2026 Facebook Ads API act_2812918622164403 Generated by Scarlett

Total Spend

$89,883

6 weeks

Revenue

$389,315

4,244 purchases

ROAS

4.33x

↑ Trending up

Purchases

4,244

707/wk avg

CPA

$21.18

per purchase

AOV

$91.73

avg order

Week-over-Week Performance

Sunday – Saturday weeks

Mar 29 – Apr 4

$15,627 spent $73,166 rev 4.68x

Spend

Revenue

Apr 5 – Apr 11

$15,719 spent $75,439 rev 4.80x

Spend

Revenue

Apr 12 – Apr 18

$15,222 spent $66,629 rev 4.38x

Spend

Revenue

Apr 19 – Apr 25

$19,956 spent $75,969 rev 3.81x

Spend

Revenue

Apr 26 – May 2

$19,250 spent $82,422 rev 4.28x

Spend

Revenue

May 3 – May 4 2d

$4,109 spent $15,690 rev 3.82x

Spend

Revenue

Weekly Breakdown

Week	Days	Spend	Revenue	ROAS	Purchases	CPA	AOV	CTR
Mar 29 – Apr 4	7	$15,627	$73,166	4.68x	788	$19.83	$92.85	1.69%
Apr 5 – Apr 11	7	$15,719	$75,439	4.80x	841	$18.69	$89.70	1.67%
Apr 12 – Apr 18	7	$15,222	$66,629	4.38x	720	$21.14	$92.54	1.57%
Apr 19 – Apr 25	7	$19,956	$75,969	3.81x	838	$23.81	$90.66	1.90%
Apr 26 – May 2	7	$19,250	$82,422	4.28x	892	$21.58	$92.40	1.58%
May 3 – May 4	2	$4,109	$15,690	3.82x	165	$24.90	$95.09	1.56%
Total	37	$89,883	$389,315	4.33x	4,244	$21.18	$91.73	1.68%

Campaign Performance

Campaign	Spend	% of Total	Revenue	ROAS	Purchases	CPA
mk \| sandbox \| creative \| ii	$38,583	42.9%	$190,146	4.93x	2,052	$18.80
mk \| asc+ \| cost.nineteen	$24,281	27.0%	$98,178	4.04x	1,097	$22.13
mk \| asc+ \| cost.twentyfive [23.75 - 422]	$11,867	13.2%	$35,006	2.95x	382	$31.06
mk \| asc+ \| cost.twenty	$11,265	12.5%	$48,431	4.30x	532	$21.17
mk \| optimal \| iv	$2,862	3.2%	$13,913	4.86x	141	$20.30
mk \| scaling test \| maxc \| 45+	$1,026	1.1%	$3,642	3.55x	40	$25.65

Campaign Week-over-Week

Campaign	Mar 29		Apr 5		Apr 12		Apr 19		Apr 26		May 3
	Spend	ROAS	Spend	ROAS	Spend	ROAS	Spend	ROAS	Spend	ROAS	Spend	ROAS
mk \| sandbox \| creative \| ii	$6,984	5.05x	$6,994	5.44x	$7,608	4.39x	$7,953	4.81x	$7,107	5.51x	$1,937	3.09x
mk \| asc+ \| cost.nineteen	$6,461	4.30x	$5,928	4.05x	$3,707	4.48x	$3,619	3.91x	$3,870	3.52x	$696	2.92x
mk \| asc+ \| cost.twentyfive [2…	—	—	—	—	$927	2.41x	$6,999	2.65x	$3,940	3.59x	$0	0.00x
mk \| asc+ \| cost.twenty	$2,182	4.65x	$2,797	4.78x	$2,981	4.83x	$1,384	3.60x	$1,649	2.81x	$272	3.23x
mk \| optimal \| iv	—	—	—	—	—	—	—	—	$1,657	4.34x	$1,204	5.58x
mk \| scaling test \| maxc \| 45+	—	—	—	—	—	—	—	—	$1,026	3.55x	$0	0.00x

Top Performer

mk | sandbox | creative | ii drives 43% of spend at 4.93x ROAS with $18.80 CPA. This is the workhorse.

Best Week

Apr 5 – Apr 11 hit 4.80x ROAS on $15,719 spend → $75,439 revenue (841 purchases).

Watch List

mk | asc+ | cost.twentyfive [23.75 - 422] (2.95x ROAS, $31.06 CPA) — underperforming relative to account average. Consider auditing creatives or pausing.

Weakest Week

Apr 19 – Apr 25 dipped to 3.81x ROAS. Worth investigating what changed.

Data source: Facebook Marketing API · Account: act_2812918622164403 · Mar 29 – May 4, 2026

Revenue = pixel-reported purchase values · ROAS = Revenue ÷ Spend

Generated by Scarlett