Total Spend
$49,442
29 days
Revenue
$222,776
Purchase value
ROAS
4.51x
Return on ad spend
Purchases
2,447
Total conversions
CPA
$20.21
Cost per purchase
AOV
$91.04
Avg order value
Impressions
4.70M
Link Clicks
51,503
1.10% CTR
Add to Cart
23,285
45.2% of clicks
Checkout
5,036
21.6% of ATC
Purchases
2,447
48.6% of checkout
| Campaign | Spend | Revenue | ROAS | Purchases | CPA | AOV | CTR |
|---|---|---|---|---|---|---|---|
|
mk | asc+ | cost.nineteen
53.9% of spend
|
$26,651 | $115,349 | 4.33x | 1,292 | $20.63 | $89.28 | 2.45% |
|
mk | sandbox | creative | ii
43.5% of spend
|
$21,506 | $102,744 | 4.78x | 1,104 | $19.48 | $93.11 | 1.45% |
|
mk | asc+ | cost.fifteen
2.6% of spend
|
$1,285 | $4,683 | 3.64x | 51 | $25.20 | $91.81 | 3.26% |
ROAS by Campaign
| Ad Set | Campaign | Spend | Revenue | ROAS | Purchases | CPA |
|---|---|---|---|---|---|---|
| bread vi | sandbox | creative | ii | $22 | $273 | 12.32x | 1 | $22.14 |
| unboxing i | right/wrong | sandbox | creative | ii | $94 | $1,001 | 10.65x | 9 | $10.44 |
| unboxing i | admission | sandbox | creative | ii | $220 | $1,560 | 7.10x | 18 | $12.20 |
| bread v | sandbox | creative | ii | $82 | $586 | 7.12x | 6 | $13.72 |
| bread i | why | sandbox | creative | ii | $17 | $100 | 5.79x | 1 | $17.24 |
| bread iv | a | sandbox | creative | ii | $201 | $1,068 | 5.31x | 11 | $18.29 |
| bread vii | sandbox | creative | ii | $359 | $1,643 | 4.57x | 17 | $21.14 |
| unboxing i | if/then | concept one | sandbox | creative | ii | $102 | $434 | 4.27x | 5 | $20.38 |
| unboxing i | what | sandbox | creative | ii | $125 | $474 | 3.81x | 5 | $24.90 |
| mk | adv+ | clean i | asc+ | cost.fifteen | $1,285 | $4,683 | 3.64x | 51 | $25.20 |
| bread i | a | sandbox | creative | ii | $8 | $0 | 0.00x | 0 | — |
Account-wide 4.51x ROAS on $49.4K spend is excellent. Revenue of $222.8K with 2,447 purchases shows strong conversion volume. The sandbox creative campaign is outperforming at 4.78x ROAS with the lowest CPA ($19.48).
"unboxing i | right/wrong" is the standout ad set — 10.65x ROAS with $10.44 CPA. "bread vi" hit 12.32x but on minimal spend ($22). Among higher-spend sets, "bread vii" ($359 spend, 4.57x) and "bread iv | a" ($201, 5.31x) are delivering reliably.
The ASC+ cost.fifteen campaign has the weakest ROAS (3.64x) and highest CPA ($25.20). It's only 2.6% of spend so the drag is minimal, but if it doesn't improve, consider reallocating budget to the sandbox creative campaign. "bread i | a" spent $8 with zero conversions — kill or restructure.
The "unboxing" creative angle is crushing it across all variants (admission 7.10x, right/wrong 10.65x). Consider increasing budget on these ad sets. The "bread" series is more variable — bread v (7.12x) and bread iv (5.31x) are strong, while bread viii (0x on $22) needs attention.
| Priority | Action | Expected Impact | Effort |
|---|---|---|---|
| P0 | Scale "unboxing" ad sets — increase daily budget 20-30% | Higher revenue at strong ROAS | Low |
| P1 | Test new "unboxing" angle variants based on right/wrong success | Find next 10x+ creative | Medium |
| P2 | Kill "bread i | a" and "bread viii" ad sets (zero/near-zero conversions) | Eliminate waste spend | Low |
| P3 | Evaluate ASC+ cost.fifteen — if ROAS stays under 4x, shift budget to sandbox | Better budget allocation | Low |
Spend
$49,442
↑ +20.3% vs $41,087
Revenue
$222,776
↑ +21.0% vs $184,053
ROAS
4.51x
↑ vs 4.48x
Purchases
2,447
↑ +21.1% vs 2,021
Compared to previous report period. Spend up 20% with ROAS holding steady — healthy scaling.
Data source: Facebook Marketing API (v21.0) · Account: act_2812918622164403 · Period: March 1–29, 2026
Generated by Scarlett · Revenue based on Facebook-reported purchase values