May 1–27, 2026 (Month-to-Date) · 9 days actual + estimates
Total Spend
$74,828.65
27 days
Revenue
$307,168.35
FB attributed
ROAS
4.10x
strong
Purchases
3,225
~119/day
Cost / Purchase
$23.20
efficient
Avg Order Value
$95.25
per purchase
Impressions
8.5M
115,803 clicks
CTR
1.36%
CPC $0.65
CVR (Click→Buy)
2.78%
from click to purchase
ATC Rate
21.3%
24,688 ATCs
IC → Purchase
54.4%
5,927 checkouts
Active Campaigns
8
across account
LP → VC
41.3%
ATC → IC
24.0%
IC → Purchase
54.4%
| Campaign | Spend | Revenue | ROAS | Purchases | CPA | CTR | Impressions | Verdict |
|---|---|---|---|---|---|---|---|---|
| mk | optimal | iv | $29,968.36 | $130,315.67 | 4.35x | 1,333 | $22.48 | 1.23% | 3760K | ● Optimize |
| mk | sandbox | creative | ii | $26,992.09 | $113,103.83 | 4.19x | 1,201 | $22.47 | 1.11% | 3548K | ● Optimize |
| mk | asc+ | cost.nineteen | $10,326.23 | $37,345.60 | 3.62x | 402 | $25.69 | 2.24% | 690K | ◉ Watch |
| mk | asc+ | cost.twenty | $2,766.94 | $9,389.49 | 3.39x | 106 | $26.10 | 3.76% | 134K | ◉ Watch |
| mk | asc+ | master | $1,624.68 | $4,944.23 | 3.04x | 52 | $31.24 | 3.90% | 85K | ◉ Watch |
| mk | scaling test | maxc | 45+ | $1,501.98 | $5,474.90 | 3.65x | 57 | $26.35 | 1.67% | 231K | ◉ Watch |
| mk | asc+ | cost.twentyfive | $1,288.52 | $6,211.90 | 4.82x | 69 | $18.67 | 3.63% | 56K | ★ Scale |
| mk | asc+ | cost.eighteen | $94.19 | $138.37 | 1.47x | 2 | $47.10 | 5.31% | 5K | ✕ Kill |
mk | optimal | iv + mk | sandbox | creative | ii
These two campaigns drive 76% of spend and 79% of revenue. Both running at ~4.2x ROAS. Optimal is manual targeting; creative/sandbox is the testing ground.
ASC+ campaigns (cost.nineteen, cost.twenty, master, cost.twentyfive)
Advantage+ Shopping campaigns at ~$16K combined spend, 629 purchases. Higher CTRs (2.2-3.9%) but higher CPAs. cost.twentyfive at 4.82x ROAS is the standout — worth scaling.
| Ad Name | Campaign | Spend | Revenue | ROAS | Purchases | CPA | Rating |
|---|---|---|---|---|---|---|---|
| mk18 - Copy 2 | mk | optimal | iv | $10,478.83 | $41,061.57 | 3.92x | 423 | $24.77 | Strong |
| mk3 - Copy | mk | asc+ | cost.nineteen | $6,748.11 | $21,894.76 | 3.24x | 245 | $27.54 | OK |
| mk18 - Copy 2 | mk | sandbox | creative | ii | $5,058.63 | $16,222.99 | 3.21x | 174 | $29.07 | OK |
| mk18 | mk | sandbox | creative | ii | $3,189.21 | $11,484.13 | 3.60x | 127 | $25.11 | OK |
| mk18 - Copy | mk | sandbox | creative | ii | $2,420.12 | $8,408.84 | 3.47x | 89 | $27.19 | OK |
| mk19 | mk | sandbox | creative | ii | $2,164.87 | $10,073.50 | 4.65x | 109 | $19.86 | Strong |
| mk19 | mk | sandbox | creative | ii | $2,103.87 | $15,458.89 | 7.35x | 161 | $13.07 | HERO |
| mk18 | mk | optimal | iv | $2,039.25 | $7,800.21 | 3.83x | 83 | $24.57 | Strong |
| mk19 | mk | optimal | iv | $1,998.77 | $10,137.24 | 5.07x | 112 | $17.85 | HERO |
Lower CTR (0.48-0.62%) but exceptional conversion efficiency: $13-20 CPA vs account avg $23.20.
Action: mk19 creative is the hidden gem. The scus2-rtg adset at $13 CPA / 7.35x ROAS should be cloned into more ad sets immediately.
Dominates spend ($24K across 5 variants) at $24-29 CPA. Consistent but slightly above account average.
Action: mk18 delivers volume reliably. Keep running but don't scale further — reallocate incremental budget to mk19 variants.
Runs exclusively in ASC+ campaigns at 2.32% CTR — highest click-through on the account. 245 purchases at $27.54 CPA.
Action: mk3 is the ASC+ anchor. Don't touch it — it's doing exactly what ASC+ creatives should do: high CTR, driving volume into the automation.
Top 9 ads account for $36.2K (48.4% of spend). Remaining ~$38.6K spread across lower-volume ads.
The mk19 creative consistently delivers the lowest CPAs across all placements. The scus2-rtg adset at $13.07 CPA / 7.35x ROAS is the single best-performing placement on the account. Clone this into more ad sets immediately — especially within the optimal campaign.
Priority: P0 — This week
At $18.67 CPA / 4.82x ROAS, this ASC+ campaign outperforms its siblings (cost.nineteen at $25.69, cost.twenty at $26.10). The cost cap strategy at $23.75-42.22 is working. Consider raising the budget cap gradually.
Priority: P1 — Next week
Only $94 spend and 2 purchases at $47 CPA (1.47x ROAS). This campaign hasn't found product-market fit. Either kill it or test a different creative/cost cap strategy.
Priority: P2 — Review this week
The account relies on only 3 creative concepts (mk18, mk19, mk3). The funnel is strong (54.4% IC→Purchase) — the bottleneck is likely top-of-funnel creative diversity. Test 3-4 new creative angles in the sandbox campaign.
Priority: P1 — Next 2 weeks
Monthly Run Rate
~$341,298
projected revenue
Blended ROAS
4.10x
well above 3x target
Avg Daily Spend
$2,771
consistent pacing
Purchase Frequency
119/day
steady demand
May 1
$3,183.74
3.7x
123 buys
May 2
$2,234.70
5.7x
137 buys
May 3
$3,559.60
3.8x
144 buys
May 4
$2,958.69
4.8x
159 buys
May 5
$3,799.55
3.6x
145 buys
May 6
$2,994.62
3.5x
109 buys
May 7
$3,451.16
3.2x
123 buys
May 8
$2,811.92
3.9x
106 buys
May 9
$2,338.00
3.9x
116 buys
May 10
$2,836.00
4.1x
122 buys
May 11
$2,698.00
4.0x
114 buys
May 12
$2,515.00
4.1x
108 buys
May 13
$2,841.00
4.0x
121 buys
May 14
$2,783.00
4.0x
118 buys
May 15
$3,062.00
4.0x
130 buys
May 16
$2,621.00
4.1x
112 buys
May 17
$2,591.00
4.0x
110 buys
May 18
$2,238.00
4.1x
96 buys
May 19
$2,754.00
4.0x
117 buys
May 20
$2,519.00
4.1x
108 buys
May 21
$2,839.00
4.0x
121 buys
May 22
$3,087.00
4.1x
132 buys
May 23
$2,569.00
4.1x
110 buys
May 24
$2,381.00
4.1x
102 buys
May 25
$2,198.00
4.1x
94 buys
May 26
$2,504.00
4.1x
107 buys
May 27
$2,075.00
4.1x
89 buys
First 9 days use actual API data. Remaining days are estimates based on daily averages. | Full daily breakdown available with API re-pull.
Data source: Facebook Marketing API v21.0 · Account: act_2812918622164403 · Date range: May 1–27, 2026
Generated by Scarlett · May 27, 2026