Brot Box — MTD Ads Report

May 1–21, 2026 · Account act_2812918622164403 · Generated by Scarlett

Facebook Marketing API v21.0

Monthly Spend

$58,059

Revenue

$244,761

ROAS

4.22x

Purchases

2559

Cost / Purchase

$23

AOV

$96

Impressions

6,618,170

Clicks

90,973

CTR

1.37%

Active Campaigns

Campaign Comparison

Campaign	Spend	Purchases	Revenue	ROAS	Cost/Purchase	Verdict
mk \| asc+ \| cost.twentyfive [23.75 - 422]	$515	44	$4,055	7.87x	$12	Scale
mk \| optimal \| iv	$20,588	953	$94,618	4.60x	$22	Scale
mk \| sandbox \| creative \| ii	$22,239	1015	$95,966	4.32x	$22	Scale
mk \| scaling test \| maxc \| 45+	$1,502	57	$5,475	3.65x	$26	Scale
mk \| asc+ \| cost.nineteen	$9,201	351	$32,273	3.51x	$26	Scale
mk \| asc+ \| cost.twenty	$2,767	106	$9,389	3.39x	$26	Scale
mk \| asc+ \| master	$917	30	$2,740	2.99x	$31	Scale
mk - retargeting	$254	3	$244	0.96x	$85	Kill
mk \| asc+ \| cost.eighteen	$69	0	$0	0.00x	—	Kill
mk \| sandbox \| creative	$7	0	$0	0.00x	—	Kill

Top Performing Ads (Lowest Cost/Purchase)

Ad Name	Ad ID	Spend	Purchases	Cost/Purchase
Kristen - Crunch Ad - V1	120251893602470586	$18	5	$4
shippingsubfrozen	120250027688530586	$12	3	$4
news1	120253214170570586	$23	5	$5
Cap Budget - Kristen - Holiday Ad - Copy 2	120254679371300586	$5	1	$5
mk14 - Copy	120251893602510586	$11	2	$5
mk18	120253214237290586	$11	2	$6
Kristen - Health - VO - Sep 2024 - Copy	120234390395240586	$6	1	$6
mkk18 - Copy	120236751125360586	$12	2	$6
mk6 - Copy 2	120251893602150586	$12	2	$6
mk21	120253214237390586	$56	8	$7
mk17	120253214170270586	$14	2	$7
mke1 - Copy	120253214237540586	$7	1	$7
Kristen - Static - Late Oktoberfest 1	120251893602330586	$22	3	$7
mk18 - Copy	120250027454410586	$15	2	$7
shippingsubfrozen	120253214170220586	$23	3	$8

Ads Spending Without Purchases

Ad Name	Ad ID	Wasted Spend
Cap Budget - Kristen - Holiday Ad - 2 - Copy	120230769994260586	$56
mk19	120255093081640586	$51
Cap Budget - Kristen - Holiday Ad - Copy	120253214237370586	$47
HW Unboxing - V1 - Bakers - I wish I knew ... - Copy	120254679371370586	$29
mk18	120253214170480586	$29
mk18	120253214237280586	$24
shippingsubfrozen	120253214237070586	$21
mk18 - Copy 2	120253214170460586	$21
mk6 - Copy 2	120234979839740586	$20
mk18 - Copy	120255093081590586	$16

Revenue Concentration

mk | sandbox | creative | ii

$95,966 (39%)

mk | optimal | iv

$94,618 (39%)

mk | asc+ | cost.nineteen

$32,273 (13%)

mk | asc+ | cost.twenty

$9,389 (4%)

mk | scaling test | maxc | 45+

$5,475 (2%)

Top campaign generates 39% of total revenue

Optimization Brief

WHAT'S WORKING

WHAT'S BROKEN

P0 ACTIONS