April 1 – 20, 2026 · Account ID: act_2812918622164403 · Ecommerce
Total Spend
$42,519
20 days
Revenue
$191,617
2,098 purchases
ROAS
4.51x
Strong return
Cost / Purchase
$20.27
AOV: $91.33
Add to Cart
23,290
$1.83 per ATC
CTR
1.67%
CPC: $0.57
April 1–20, 2026 · Bars = Spend (blue) & Revenue (emerald) · Line = ROAS
April 2026 — hover bars for details
Week 1 (Apr 1–7)
$11,514 spend
$57,859 rev · 5.03x
Week 2 (Apr 8–14)
$18,337 spend
$83,889 rev · 4.57x
Week 3 (Apr 15–20)
$12,669 spend
$49,869 rev · 3.94x
37,994
Landing Page Views
23,290
Add to Cart
61.3% of LPV
4,280
Initiate Checkout
18.4% of ATC
1,023
Add Payment Info
23.9% of IC
2,098
Purchases
5.5% of LPV
| Campaign | Spend | Revenue | ROAS | Purchases | CPA | Impressions | LPV | ATC | IC |
|---|---|---|---|---|---|---|---|---|---|
| mk | sandbox | creative | ii | $19,843 | $97,349 | 4.91x | 1,048 | $18.93 | 2.84M | 14,172 | 10,426 | 2,087 |
| mk | asc+ | cost.nineteen | $13,467 | $56,122 | 4.17x | 635 | $21.21 | 1.10M | 13,746 | 8,316 | 1,386 |
| mk | asc+ | cost.twenty | $6,979 | $33,601 | 4.81x | 368 | $18.96 | 370K | 8,049 | 3,855 | 693 |
| mk | asc+ | cost.twentyfive | $2,231 | $4,545 | 2.04x | 47 | $47.47 | 141K | 2,027 | 693 | 114 |
Top campaign by spend ($19.8K) — 1,048 purchases at 4.91x ROAS
| Ad Set | Spend | Purchases | Revenue | ROAS | CPA | ATC | Rating |
|---|---|---|---|---|---|---|---|
| unboxing i | if/then | concept one | $143.44 | 10 | $1,024 | 7.14x | $14.34 | 81 | A+ |
| unboxing i | admission | $130.54 | 10 | $846 | 6.48x | $13.05 | 68 | A+ |
| unboxing i | right/wrong | $109.86 | 8 | $789 | 7.18x | $13.73 | 78 | A+ |
| unboxing i | what | $96.58 | 6 | $588 | 6.09x | $16.10 | 40 | A |
| unboxing i | why | $126.31 | 2 | $284 | 2.25x | $63.16 | 22 | C |
| bread viii - angles one - nine | iv | $34.60 | 4 | $440 | 12.72x | $8.65 | 12 | A+ |
| bread iv | a | $209.73 | 10 | $957 | 4.56x | $20.97 | 120 | B+ |
| bread v | $148.34 | 6 | $575 | 3.87x | $24.72 | 36 | B |
| bread vii | $328.06 | 9 | $815 | 2.49x | $36.45 | 115 | C |
| bread i | why | $14.29 | 1 | $102 | 7.13x | $14.29 | 6 | B |
| bread vi | $10.53 | 0 | $0 | 0x | — | 0 | F |
| bread i | a | $4.17 | 0 | $0 | 0x | — | 0 | F |
Comparing "unboxing" vs "bread" creative types within the sandbox campaign
Total Spend
$606.73
Purchases
36
Avg CPA
$16.85
Blended ROAS
5.82x
Add to Cart
289
ATC → Purchase
12.5%
Total Spend
$749.72
Purchases
30
Avg CPA
$24.99
Blended ROAS
3.85x
Add to Cart
289
ATC → Purchase
10.4%
Unboxing ad sets are outperforming bread creatives across the board — 5.82x vs 3.85x ROAS, 48% lower CPA ($16.85 vs $24.99). The "if/then | concept one" and "admission" hooks are especially strong. Consider shifting more budget from bread to unboxing variants.
Only $34.60 spent but delivering 12.72x ROAS at $8.65 CPA — the best efficiency in the entire account. This ad set is severely underspent. It could absorb significantly more budget while maintaining strong performance.
The newest ASC+ campaign is running at 2.04x ROAS with a $47.47 CPA — more than 2x the account average. Only 47 purchases on $2.2K spend. The $25 cost cap may be too aggressive for this audience. Consider tightening targeting or lowering the cap to $20 to match the other ASC+ campaigns.
Two ad sets with zero purchases on $14.70 combined spend. Small amounts, but they're not converting at all — no add-to-carts, no checkouts. Kill them and reallocate to the unboxing winners.
61.3% LPV→ATC rate is excellent — people are adding to cart. But only 18.4% of those proceed to checkout, and the payment info step shows only 1,023 of 4,280 checkout starters complete it. The checkout experience may have friction. Consider checkout UX optimization, abandoned cart emails, or payment method expansion.
cost.nineteen (4.17x) and cost.twenty (4.81x) are both healthy. The $19 and $20 cost caps are well-calibrated for this account's economics. The sandbox campaign at 4.91x still leads, likely due to more granular audience/creative control. The ASC+ campaigns are scaling well as automated complements.
| Priority | Action | Expected Impact | Effort |
|---|---|---|---|
| P0 | Increase budget on "bread viii angles" ad set — currently only $34.60 at 12.72x ROAS | High — best CPA in account | 5 min |
| P0 | Shift sandbox budget from bread → unboxing creatives (48% lower CPA) | High — immediate CPA reduction | 15 min |
| P1 | Kill bread vi and bread i | a ad sets (zero conversions) | Low $ — clean up waste | 2 min |
| P1 | Review cost.twentyfive campaign — $47 CPA is 2.3x above account avg. Lower cap or pause. | Medium — save ~$1K/week | 10 min |
| P2 | Investigate checkout drop-off (18.4% ATC→IC rate). Test checkout UX, payment options. | High — could unlock thousands in lost revenue | Days |
| P2 | Create new unboxing creative variants based on "if/then" and "admission" hooks | High — proven hooks, new angles | Hours |
Data source: Facebook Marketing API v21.0 · Account: act_2812918622164403 · Period: April 1–20, 2026
Revenue = pixel-reported purchase value (may differ from Shopify actuals) · All currency in USD
Generated by Scarlett