Brot Box — Ads Performance

March 25 – April 7, 2026 act_2812918622164403 Generated by Scarlett Ecommerce 14-Day Window

Total Spend

$27,230

14 days

Revenue

$130,071

Purchase value

ROAS

4.78x

Return on ad spend

Purchases

1,415

Total conversions

CPA

$19.24

Cost per purchase

AOV

$91.92

Avg order value

Conversion Funnel

Impressions

2.76M

Link Clicks

28,470

1.0% CTR

Add to Cart

13,497

47.4% of clicks

Checkout

2,781

20.6% of ATC

Purchases

1,415

50.9% of checkout

Impressions

Clicks

Add to Cart

Checkout

Purchase

Campaign Breakdown

Campaign	Spend	Revenue	ROAS	Purchases	CPA	AOV	CTR
mk \| sandbox \| creative \| ii 47.9% of spend	$13,041	$65,512	5.02x	703	$18.55	$93.19	1.2%
mk \| asc+ \| cost.nineteen 39.0% of spend	$10,611	$49,535	4.67x	546	$19.43	$90.72	2.3%
mk \| asc+ \| cost.fifteen 13.1% of spend	$3,578	$15,025	4.20x	166	$21.55	$90.51	3.3%

ROAS by Campaign

mk | sandbox | creative | ii

5.02x

mk | asc+ | cost.nineteen

4.67x

mk | asc+ | cost.fifteen

4.20x

Ad Set Breakdown

All ad sets across campaigns. ASC+ campaigns use a single Advantage+ audience.

Ad Set	Spend	Purchases	Revenue	ROAS	CPA	ATC	LPV
mk \| adv+ \| clean i mk \| asc+ \| cost.fifteen	$3,579.31	166	$15,025	4.20x	$21.56	1,536	3,399
bread vii mk \| sandbox \| creative \| ii	$225.88	11	$925	4.10x	$20.53	67	194
unboxing i \| admission mk \| sandbox \| creative \| ii	$133.74	12	$962	7.20x	$11.15	50	307
bread iv \| a mk \| sandbox \| creative \| ii	$88.83	6	$607	6.83x	$14.81	34	77
bread v \| mk \| sandbox \| creative \| ii	$50.58	3	$304	6.01x	$16.86	16	59
unboxing i \| right/wrong mk \| sandbox \| creative \| ii	$38.57	6	$545	14.14x	$6.43	14	143
unboxing i \| what mk \| sandbox \| creative \| ii	$38.77	4	$410	10.57x	$9.69	23	74
unboxing i \| if/then \| concept one mk \| sandbox \| creative \| ii	$35.07	1	$73	2.08x	$35.07	6	37
unboxing i \| why mk \| sandbox \| creative \| ii	$33.32	0	—	—	—	3	63
bread viii - angles one - nine \| iv mk \| sandbox \| creative \| ii	$17.33	2	$177	10.20x	$8.67	7	23
bread i \| why mk \| sandbox \| creative \| ii	$5.67	0	—	—	—	1	4

Strong Performance

• Overall ROAS of 4.78x — well above the 3x profitability threshold
• sandbox | creative | ii leads at 5.02x ROAS with the lowest CPA ($18.55)
• 1,415 purchases in 14 days = ~101/day average
• Funnel health is solid: 47.4% click-to-ATC and 50.9% checkout-to-purchase

Campaign Mix

• sandbox | creative | ii (47.9% spend) — best ROAS, testing creative angles via manual ad sets
• asc+ | cost.nineteen (39.0% spend) — solid 4.67x ROAS at $19 CPA cap
• asc+ | cost.fifteen (13.1% spend) — tighter $15 cap, 4.20x ROAS, highest CTR at 3.3%

Watch Items

• cost.fifteen has a higher CPA ($21.55) despite the $15 cap — Meta is exceeding the target
• Several sandbox ad sets (bread i, bread vi, unboxing i | why) have zero purchases — consider pausing or refreshing creatives
• AOV of $91.92 — consistent across campaigns, no single campaign is driving higher basket sizes

Recommended Actions

• P0: Pause zero-purchase ad sets (bread i/why, bread vi, bread i/a) — $12 wasted with no conversions
• P1: Scale sandbox creative ii — it's outperforming both ASC+ campaigns on ROAS and CPA
• P2: Test raising cost.nineteen's cap — it's already hitting $19.43 CPA, giving it headroom may unlock more volume
• P3: Investigate cost.fifteen's CTR advantage (3.3%) — the creative/audience combo is clicking but converting less efficiently

Data source: Facebook Marketing API · Account: act_2812918622164403 · Period: March 25 – April 7, 2026 (14 days)

Generated by Scarlett · April 7, 2026