Brot Box — Ads Performance

April 1 – 13, 2026 act_2812918622164403 Generated by Scarlett Ecommerce Month to Date

Total Spend

$26,009

13 days

Revenue

$124,745

Purchase value

ROAS

4.80x

Return on ad spend

Purchases

1,374

Total conversions

CPA

$18.93

Cost per purchase

AOV

$90.79

Avg order value

Conversion Funnel

Impressions

2.74M

Link Clicks

28,101

1.0% CTR

Add to Cart

16,959

60.4% of clicks

Checkout

2,853

16.8% of ATC

Purchases

1,374

48.2% of checkout

Impressions

Clicks

Add to Cart

Checkout

Purchase

Campaign Breakdown

Campaign	Spend	Revenue	ROAS	Purchases	CPA	AOV	CTR
mk \| sandbox \| creative \| ii 46.4% of spend	$12,068	$63,722	5.28x	689	$17.52	$92.48	1.2%
mk \| asc+ \| cost.nineteen 36.5% of spend	$9,502	$39,414	4.15x	448	$21.21	$87.98	2.0%
mk \| asc+ \| cost.fifteen 17.1% of spend	$4,439	$21,609	4.87x	237	$18.73	$91.18	3.5%

ROAS by Campaign

mk | sandbox | creative | ii

5.28x

mk | asc+ | cost.fifteen

4.87x

mk | asc+ | cost.nineteen

4.15x

Ad Set Breakdown

All ad sets across campaigns. ASC+ campaigns use a single Advantage+ audience each.

Ad Set	Spend	Purchases	Revenue	ROAS	CPA	ATC	LPV
mk \| adv+ \| clean i mk \| asc+ \| cost.fifteen	$4,439	237	$21,609	4.87x	$18.73	2,800	4,855
unboxing i \| admission mk \| sandbox \| creative \| ii	$82.93	9	$743	8.96x	$9.21	56	237
unboxing i \| what mk \| sandbox \| creative \| ii	$59.73	5	$517	8.66x	$11.95	36	162
unboxing i \| right/wrong mk \| sandbox \| creative \| ii	$75.97	6	$611	8.05x	$12.66	60	189
bread iv \| a mk \| sandbox \| creative \| ii	$105.89	8	$815	7.70x	$13.24	92	110
unboxing i \| if/then \| concept one mk \| sandbox \| creative \| ii	$74.74	5	$430	5.75x	$14.95	51	101
bread viii - angles one - nine \| iv mk \| sandbox \| creative \| ii	$25.12	1	$104	4.14x	$25.12	7	29
bread v \| mk \| sandbox \| creative \| ii	$101.47	3	$304	3.00x	$33.82	25	142
bread vii mk \| sandbox \| creative \| ii	$189.32	5	$473	2.50x	$37.86	80	150
unboxing i \| why mk \| sandbox \| creative \| ii	$85.67	1	$116	1.35x	$85.67	12	188
bread i \| why mk \| sandbox \| creative \| ii	$6.96	0	—	—	—	1	6
bread vi mk \| sandbox \| creative \| ii	$4.37	0	—	—	—	0	1
bread i \| a mk \| sandbox \| creative \| ii	$2.82	0	—	—	—	0	0

Strong Performance

• Overall ROAS of 4.80x — well above the 3x profitability threshold
• sandbox | creative | ii leads at 5.28x ROAS with the lowest CPA ($17.52)
• 1,374 purchases in 13 days = ~106/day average
• Funnel health is excellent: 60.4% click-to-ATC conversion rate

Top Ad Sets (Sandbox)

• 🔥 unboxing i | admission — 8.96x ROAS, $9.21 CPA (best in account)
• 🔥 unboxing i | what — 8.66x ROAS, $11.95 CPA
• 🔥 unboxing i | right/wrong — 8.05x ROAS, $12.66 CPA
• The entire unboxing angle is dominating — 3 of the top 4 ad sets

Watch Items

• cost.nineteen has the highest CPA ($21.21) — exceeding the $19 cap target
• bread vii — $189 spend at 2.50x ROAS, $37.86 CPA — underperforming
• unboxing i | why — $86 spend, only 1 purchase, 1.35x ROAS
• Three bread ad sets (i/why, vi, i/a) have zero purchases — minimal spend though ($14 total)

Recommended Actions

• P0: Scale the unboxing ad sets (admission, what, right/wrong) — they're producing 8-9x ROAS at sub-$13 CPAs
• P1: Pause or refresh bread vii ($189 spend, 2.50x) and unboxing i | why ($86, 1.35x)
• P2: Monitor cost.nineteen — it's eating 36.5% of budget at the lowest ROAS (4.15x)
• P3: Consider shifting budget from cost.nineteen → cost.fifteen (better ROAS at 4.87x vs 4.15x)

Data source: Facebook Marketing API · Account: act_2812918622164403 · Period: April 1 – 13, 2026 (Month to Date)

Generated by Scarlett · April 13, 2026