Executive Summary
The Brot Box is dominating Q2 2026 with $119,889 in revenue from just $29,833 in ad spend over the first 11 days of May. That's a blistering 4.02x ROAS — every dollar spent returns four. With 1,274 purchases at a cost of only $23.42 per acquisition, the account is operating at peak efficiency. All 5 active campaigns are profitable, with the mk | optimal | iv campaign leading at 4.39x ROAS.
Campaign Leaderboard
All 5 campaigns profitable| Campaign | Spend | Revenue | ROAS | Purchases | CPA | CTR | Verdict |
|---|---|---|---|---|---|---|---|
| mk | optimal | iv | $7,259 | $31,838 | 4.39x | 318 | $22.83 | 1.60% | 🏆 Top Performer |
| mk | sandbox | creative | ii | $14,215 | $57,878 | 4.07x | 617 | $23.04 | 1.25% | ⚡ Volume Driver |
| mk | asc+ | cost.nineteen | $5,797 | $20,392 | 3.52x | 230 | $25.21 | 2.26% | ✅ Strong |
| mk | scaling test | maxc | 45+ | $1,026 | $3,789 | 3.69x | 42 | $24.43 | 1.66% | ✅ Strong |
| mk | asc+ | cost.twenty | $1,540 | $5,201 | 3.38x | 59 | $26.11 | 3.82% | ✅ Strong |
What's Working
mk | optimal | iv delivers 4.39x ROAS — the highest in the account — with the lowest CPA at $22.83. This is the blueprint for scaling.
Responsible for 48% of all revenue ($57,878) at a strong 4.07x ROAS. The creative testing flywheel is working.
1.54% account-wide CTR with cost.twenty hitting 3.82% — well above ecommerce benchmarks. Facebook's algorithm is finding the right buyers.
With CPA at $23.42, each purchase generates $70.68 in contribution margin before product costs. Massive room for profit.
Scale Opportunities
At 4.39x ROAS and only $7,259 in spend, this campaign has significant headroom. Doubling budget here could add $30K+ in monthly revenue.
cost.nineteen and cost.twenty are delivering 3.5x+ ROAS with room to grow. Advantage+ shopping campaigns compound with more data.
Unboxing and bread creatives are showing strong CTRs (up to 10%+). Double down on winning formats to keep the flywheel spinning.
$2,717/day average spend with consistent delivery. Consider day-part bidding to concentrate budget in highest-converting hours.
Conversion Funnel
Priority Actions
| Priority | Action | Impact | Effort |
|---|---|---|---|
| P0 | Scale optimal | iv budget by 50% | +$15K/mo revenue est. | Low |
| P1 | Refresh winning creative formats in sandbox | Sustained 4x+ ROAS | Medium |
| P1 | Increase ASC+ budgets for algorithm learning | +$10K/mo revenue est. | Low |
| P2 | Analyze top-performing ad sets for audience signals | Better targeting efficiency | Medium |
| P2 | Test CRO on landing pages to lift 2.63% CVR | 2.5% → 3.0% = +$17K/mo | Medium |